The Internet components of the campaign should be ready before the campaign launches. With these tools congregations that have been passive in their congregational development work can become active in reaching out to people and introducing them to the life of a devoted follower of Jesus. These components include:
- The congregation’s campaign home page to aggregate information, communication and events.
- Clear description of the Campaign’s purpose and links to the various ways to get involved.
- Regular E-mails to participants with encouragement and information about the campaign.
- E-mail invitations and announcements generated for participants to send to their friends.
- Use of video messages to communicate the goals of the campaign, promote campaign events and even to share personal experiences with other participants.
- Support for online contributions to support the campaign and to the congregation.
- Online communal events such as daily office, prayers, Bible study.
- Individual personalization of personal home pages to track participation in the campaign and in the groups, teams and events that go on after the campaign.
- Integration with other social networking sites like Facebook.
- Wiki based articles for the encouragement of active participation in dialogue around issues of faith.
Some of the functions of the web site will require expert assistance to set up. Part of the cost of launching a campaign will be to find the expertise to set up a web site that can do all these things. Fortunately, these are no longer cutting-edge ideas and there are tools available to make the development relatively straight forward and cost effective. Content Management Systems (CMS) allow rapid web site development ongoing updates to the content by separating the functionality from the content. A CMS typically has modules that can be used to construct a web site, including text, calendars, photo galleries, credit card payments, personalization, data gathering forms and much more.
The leaders of a campaign should plan to hire the necessary Web development expertise to build and maintain the web interface that implements and complements the campaign. The use of a CMS will allow daily changes by non-technical leaders of the campaign but there will still be a need for expert support. This expense can be spread across multiple congregations if the campaign is launched or supported at a diocesan or regional level.